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Every industry in the Internet era will experience the first half and the second half. After the entire Internet business has entered in-depth development, each "Internet +" is facing new adjustments.
"Internet + Agriculture " Development Status:
Huang Gang, the president of Nongte Group, pointed out at the "Internet + Agriculture" conference held in China a few days ago that the first problem is the global agricultural fresh food e-commerce. At present, major platforms are looking for transformation. The survival of Internet entrepreneurship is the first step. It is more important to live long, and innovation is the source of long lived.
"From 2012 to 2018, we comprehensively combed the fresh food e-commerce model in China and even the world and found that it is impossible to operate on the trading platform. Only after restructuring from the perspective of the post-market supply chain can there be business opportunities. The most important aspect of agricultural fresh food e-commerce is still the supply chain. "Huang Gang said.
In the entire business ecosystem, China's opportunities are different from those in Europe, America and Japan. Europe and the United States are big agriculture and farm economies, and all European and American agriculture is monopolized by industry giants. Japan is the platform and the agricultural cooperatives formulate standards, and the upstream and downstream forms of direct supply of origin. Only China's entrepreneurship in "Internet + Agriculture" has the opportunity.
China's fresh produce e-commerce platform is facing transformation. The major platforms provide various innovations to new retail. JD.com, Daily Fresh, and other platforms are moving from fresh to new retail. Traditional micro-businesses are facing reshuffle. Selling goods in the circle of friends is dead, but the social network still exists. Social IP reconstruction is now a thing of the past. It is worth thinking about the next round of social networking.
In Huang Gang's view, the new retail of fresh agricultural products in the future should be "new retail platform + new retail community store". At present, the circle of friends formed behind social e-commerce has entered a weak period, and a single community business is gradually declining, but we can see the trend of offline empowerment online, and offline to empower offline.
"And in this trend, I think it will be either a new retail platform in the future or a model of a new retail community small store, combining from urban communities to county communities." Huang Gang said, in addition to new formats-based on new retail Great health. Behind the new business format, the closer one is to the user scenario, the more likely it is to seize future business opportunities.
From the entire business logic, the history of the development of e-commerce is similar to that of the current "Internet + agriculture". The early Taobao era to the new retail era is based on the development process of the platform ecology. The entire "Internet + agriculture" has also evolved from the early stage. Individual micro e-commerce ventures to F2B2C origin Nongte's multiple brands presented. At the same time, we can also see the strength of the county economy. The future is an era of direct supply of origin + new retail omnichannel.
"Internet + Agriculture" Development Prospects:
The new link is a "supply chain +" new link under the new retail format. From the connection of the product to the link of "feeling", the product with affection, the product with temperature, and the product with viscosity represent a kind of social responsibility. The new link also has a link to the scene. Agricultural products videos are very popular on the Internet, and the sceneization has become a new entrance to agricultural links. This requires the creation of new materials on the new mobile Internet.
In the future, new changes are needed from product links to scene links to let users understand the connotation of agriculture and the story behind the product. The new link also includes a link to the transaction. With the economic development, the transaction links have also undergone great changes, and the supply chain links have also undergone tremendous changes, such as from county supply chain nodes to city hubs and distributions to community sites.
The new ecology in the second half is reflected in "direct supply of origin + new retail in all channels". The future of agriculture must be direct supply of origin + omni-channel new retail. This ecological reconstruction is divided from marketing reconstruction to traffic entry reconstruction, consumption scenario reconstruction, transaction method reconstruction, and supply chain reconstruction. Restructuring, value chain restructuring, business ecosystem restructuring, etc.
China's "Internet + Agriculture" business opportunities, let us stand at a new inflection point, hoping that the entrepreneurs of Nongte will embrace the direct production of origin and the new business opportunities in the second half of the new Internet.
February 7, 2018
Chengdu Xinxin Electronic Technology Co., Ltd. Editorial Department
Editor: Little Devil in Gourd