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Recently, the General Office of the Ministry of Agriculture issued guidance on the pilot construction of Internet-based small towns with agricultural characteristics , and proposed to strive for a nationwide pilot construction by 2020, identifying a batch of industries with good support, flexible systems and mechanisms, strong cultural atmosphere and ecological environment Beautiful, internet-based agricultural town with agricultural features featuring high degree of informationization, superimposed multiple functions, and sustainable operation capabilities.
The pilot tasks for the construction of these agricultural Internet towns include the following:
1. Establish a number of Internet-based small towns with agricultural characteristics.
All localities should combine the construction of Internet towns with agricultural characteristics with advantageous agricultural product areas, national “one village, one product” demonstration townships, etc., and build a group of industries that are “excellent and strong”, function “gather together”, and form “small but beautiful”. The "new and live" agricultural Internet town with a mechanism that promotes entrepreneurship and innovation in the fields of facility agriculture , livestock and poultry aquaculture , agricultural product distribution and processing, and leisure agriculture . Strengthen the co-construction and sharing of resources and interconnection, comprehensively promote the information entry project, accelerate the infrastructure construction of water circuits, information communication, logistics, and sewage treatment, increase the monitoring and protection of rural resources, ecology, and the environment . Improve the rural public service cloud platform, enhance the provision of public services such as education, medical care, culture, sports, etc., promote the convenience of telecommunications, banking, insurance, supply and marketing, transportation, postal services, hospitals, water and electricity and other convenient services, and deeply tap the industrial value of towns, Ecological value and cultural value, to realize the online promotion of resources and services such as agricultural specialty industry promotion, cultural and historical display, room and board booking, souvenir online shopping, and mobile payment.
2. Explore a number of new formats and models for the development of the digital economy in agriculture and rural areas .
The digital economy is a new engine driving the construction of Internet towns with agricultural characteristics. Localities should use modern information technologies such as the Internet according to local conditions, integrate production, life and ecology, combine culture, industry and tourism, explore new industries, new formats and new models suitable for the construction of Internet towns with agricultural characteristics, and maximize the potential of digital economy To realize the digital transformation of traditional agriculture and cultivate new kinetic energy for agricultural and rural economic development. Support returnees to use entrepreneurship and innovation in information technology such as big data , the Internet of Things , cloud computing, and mobile Internet, and cultivate a group of new agricultural operators with Internet thinking and proficient use of information technology. Construct a sky-ground integrated agricultural Internet of Things measurement and control system, and increase the application of Internet of Things technologies in field planting, facility agriculture, livestock and poultry aquaculture and other fields. Vigorously develop agricultural e-commerce, strengthen network, processing, packaging, logistics, cold chain, warehousing, payment and other infrastructure construction, improve agricultural product classification and grading, packaging and distribution, brand creation, cultural and creative photography, cold chain logistics and other supporting systems. Combined with the pilot e-commerce out-of-village agricultural products, we will build an e-commerce supply chain for agricultural products, and strengthen the online sales of agricultural products, agricultural production materials and consumer goods. Strengthen the innovation and application of big data in agriculture and rural areas, improve the infrastructure for data collection, transmission, and sharing, establish a data collection, processing, application, and service system, and improve rural social governance capabilities and public service supply levels. Accelerate the development of productive and living information service industries, coordinate with the project of information entering villages and households, build a new type of comprehensive agricultural information service system, and strengthen socialized services in agricultural finance, agricultural machinery operations, and field management. Vigorously develop communities to support a variety of formats such as agriculture, experience economy, and sharing economy, and promote the integrated development of primary, secondary, and tertiary industries.
3. Cultivate a batch of green ecological high-quality and safe agricultural brands.
The agricultural brand is an important starting point for the construction of an Internet town with agricultural characteristics. Relying on the construction of characteristic agricultural product advantage zones, highlighting the characteristics of the agricultural industry, focusing on advantageous varieties, establishing agricultural brand cultivation, development, supervision, protection, and integrity management systems, focusing on creating a number of regions with obvious regional characteristics, excellent product quality, a sound quality and safety system, and The agricultural brand with green ecology, strong market competitiveness and suitable for online marketing will promote the optimization and upgrading of the traditional agricultural industrial structure and improve quality, efficiency and competitiveness. Use information technology such as the Internet of Things and big data to strengthen the supervision of agricultural product quality and safety , enhance the business coordination and information sharing of the upstream and downstream traceability systems of the entire agricultural industry, strengthen the monitoring of production environment, monitoring of production materials, animal disease and health supervision, and increase consumer trust Degree to enhance standardization. Encourage leading agricultural industrialization enterprises to make full use of Internet technologies and tools, develop agricultural e-commerce, expand the online sales path of agricultural products, build online brands, and achieve high quality and competitive prices. Use the Internet to build a town's external window and docking platform for agricultural product production and sales, and use new media and other network communication methods to increase the town's featured industries and product promotion efforts to achieve precise docking of production and consumption needs.
4. Establish a set of sustainable development mechanisms.
The sustainable development mechanism is an important guarantee for the construction of Internet towns with agricultural characteristics. We will improve the policy system for the construction of Internet towns with agricultural characteristics, explore the construction model of "government guidance and market players", and build a sustainable development mechanism for co-development and sharing of towns. Innovate investment and financing mechanisms, expand financing channels, encourage the use of fiscal funds to leverage social capital, and encourage banks and other financial institutions to increase financial support. Deepen reforms and innovations that facilitate investment, commercial arbitration, and negative list management, and build a market-oriented mechanism for project selection, project incubation, capital investment, and financial services. Improve the benefit-sharing mechanism to achieve the comprehensive effect of gaining the hearts of the people, gaining benefits from enterprises, developing the countryside, and benefiting farmers .
October 18, 2017
Chengdu Xinxin Electronic Technology Co., Ltd. Editorial Department
Editor: Little Devil in Gourd