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China's agriculture has a long history of 8,000 to 9,000 years and is a relatively traditional industry. Maybe many people will envy the lifestyle of "sunrise and sunset," but as far as the farmers themselves and industrial development trends are concerned, high intelligence and high automation must be the inevitable direction of agricultural development, and this is inseparable. Open the blessing of Internet technology.
"Internet +" promotes professional division of labor, increases the degree of organization, reduces transaction costs, optimizes resource allocation, and improves labor productivity. It is becoming a weapon to break the yoke of small farmers' economic constraints on China's agricultural and rural modernization. On the other hand, "Internet +" passed Convenience, real-time, perceptual, IoT, intelligent and other means to provide accurate, dynamic and scientific comprehensive information services for the determination of agricultural land rights, agricultural technology promotion, rural finance, rural management, etc. Tools have risen to become the compound engine for the leap-forward development of modern agriculture .
"Internet +" is not subversion of traditional industries, but upgrading and upgrading. Facing the predicament of traditional agricultural development, Internet + agriculture is the general trend. There are three major models of Internet agriculture: three models: one is the intelligent agricultural model with deep application of Internet technology; the other is the e-commerce model with comprehensive use of Internet marketing; the third is the industrial chain model where the Internet and agriculture are deeply integrated. In the state of step advancement, the intelligence brought by the Internet has made agriculture more modern.
So how to innovate and develop "Internet + Agriculture"? China's dual-creation industry & enterprise omni-channel marketing incubation platform helps the healthy and stable development of "Internet + Agriculture". The combination of agricultural and Internet development must be from good planting to selling well, and finally form Brand-oriented development of agriculture and expansion of healthy agriculture.
In the future development of "Internet + Agriculture", two major innovations should be paid attention to:
1. Technical innovation:
Agricultural Internet of Things, as a branch of Internet of Things technology , is now gradually being applied to agriculture. Compared with traditional planting methods, the advantages of agricultural IoT technology are obvious. For the agricultural industry, the Internet of Things can connect farmers and agricultural product distributors. Distributors can use the production big data on the platform to understand the production situation and product quality of agricultural products in various places, and make acquisition plans as soon as possible. Farmers can also select the appropriate dealer through the Internet of Things in advance and determine the planting plan for the next quarter. In addition to solving the "buying and selling" problem, the Internet of Things can also strengthen the supply management of agricultural products, and systematically collect data on agricultural products storage, inventory, and suppliers and customers.
2. Model innovation:
With the escalation of consumption, people hope that they can eat more fresh, quality-assured agricultural products. In addition, consumers have begun to pursue a life experience of “return to nature and get close to nature”. Han Xuedong, President of Shuangchuang Industry & Enterprise Omni-channel Marketing Incubation Platform, pointed out: The widespread application of Internet information technology in the agricultural field has driven the transformation of production and distribution organization methods and the innovation of marketing and value creation models. The Internet is quietly promoting the restructuring of the agricultural industry chain and becoming a new engine driving the improvement of agricultural competitiveness. In the era of word of mouth centered on user needs, products are the entrance, discovering the pain points of users, designing extreme products, improving customer satisfaction, and screaming by fans. This is the most basic and critical step in implementing "Internet +". The integration of the Internet and traditional industries and the in-depth integration of online and offline, virtual and real, can effectively release the value of information resources.
"Internet + Agriculture" is profoundly changing agricultural production relations. Only by seizing opportunities can we adapt to the development of modern agriculture. On the basis of earnestly drawing on the experience of Internet agriculture development at home and abroad, combining the actual development of modern agriculture, using the Internet as a powerful driving force, and using Internet agriculture as a new breakthrough, clear basic ideas, development priorities, policies and measures, and accelerate the Internet and agriculture Integrated development to accelerate the process of agricultural modernization . "Internet + Agriculture" is a revolutionary industrial model innovation that will have a profound impact on promoting the transformation of traditional agriculture into modern agriculture of scale , intensification, marketization and farming.
October 13, 2017
Chengdu Xinxin Electronic Technology Co., Ltd. Editorial Department
Editor: Little Devil in Gourd