Unfortunately, because your browser version is too low to get the best browsing experience, it is recommended to download and install Google Chrome!
Modern agriculture only has a history of only a few decades. Its basic theory is incomplete, the corresponding technology is incomplete and the high cost is the main reason leading to low yield and high cost. For example, many agricultural practitioners do not accurately detect soil fertility and fertility, do not have scientific soil improvement, and do not have efficient compost and waste recycling facilities. But its direction is clear and the development of modernization is an inevitable trend. From the following four sections, it may be possible to seize the opportunities of future agricultural development:
1. Land resources:
(1) Land transfer market:
The rural land transfer market itself is an industry with huge market potential. As of the end of 2015, there were 2.25 billion mu of arable land, 215 million mu of garden land, 3.795 billion mu of forest land, and 3.291 billion mu of grassland in 31 provinces, autonomous regions, and municipalities nationwide. In terms of 2 billion acres of arable land, at a current annual rent of ¥ 500 / mu, there is a 1 trillion rental market each year. If the current 30-50 years of contracted use rights are used, that is a 30-50 trillion market value. If we count the garden land, forest land and pasture grassland, they are all worth more than one trillion yuan.
There are three types of subjects engaged in rural land transfer transactions: township land transfer centers, land brokers, and land transfer e-commerce. In the future, the mode of low transaction costs and high efficiency will be land transfer O2O e-commerce combined with online and offline.
(2) Related service market
The development of the rural land transfer market has driven the development of related service markets. Services related to land transfer include: land evaluation services, soil evaluation services, agricultural land evaluation services, transaction legal services, land financial services, agricultural planning services, and farm planning services. However, despite the huge potential market, given that the overall land transfer market is still in its infancy, the service market will only have real development after the main market has matured. At present, various ideas and services are mostly value-added services that follow land transfer transactions, failing to form a large-scale professional service industry.
2. Agricultural technology and model:
(1) Ecological agriculture :
Ecological agriculture, intelligent / precision agriculture , and biological agriculture are three types of agricultural models and technologies that will reduce costs, increase output and improve quality for specific agricultural production . China's total agricultural output value is 10 trillion yuan. On this basis, there can be about 10% of space for increasing production, reducing costs and improving quality. Therefore, there is a market of 100 billion yuan and nearly 1 trillion yuan in mode change and technology upgrade. scale.
Investment in ecological agriculture, one is to find those companies that provide special ecological agricultural technical services; the other is the enterprises or farms in ecological agricultural production mode.
(2) Intelligent / precision agriculture:
Intelligent / precision agriculture is to reduce human and material input and increase output for our labor by using current technology and combining agronomy. The intelligent / precision agricultural front end is a variety of intelligent detection devices, including drones, cameras, satellites, field detection devices, smart wear (poultry), etc. to obtain farmland implementation data (including images). These data are uploaded to the cloud terminal server, and then machine learning is performed on these data (including images) through artificial intelligence. Agricultural and artificial intelligence experts will design different algorithm models. After identification by artificial intelligence, these raw data become effective information, such as where the crops are sick, what ’s wrong, where the water is scarce, where the fruits are ripe and ready to be picked, and which cattle are not full and many more. After it becomes useful information, it sends instructions to the intelligent operation terminal to complete the operation. For example, hydrating and fertilizing according to the optimized scheme, letting intelligent robots pick fruits, using drones to accurately apply medicine, and so on.
(3) Biological agriculture
There are many definitions of bio-agriculture. Here we refer to microbial agriculture.
Compared with the achievements that have been made in the field of medicine, the research of microorganisms is still in its infancy in the agricultural field, which means more opportunities.
3. Enterprises, brands and markets
(1) New rural enterprises:
China's agricultural enterprises are leaping from one era to another. The environment of these two eras is very different. Different backgrounds will create different characteristics of agricultural enterprises.
At present, agricultural resources and elements are gradually being marketized, and the Internet is beginning to penetrate this industry, and it is heading upstream. With more sufficient competition, a number of companies with more innovative vitality and organizational structures that better reflect core agricultural skills will emerge.
New agricultural enterprises will continue to compete for the market and challenge the authority of old agricultural enterprises. Facing the challenges, old agricultural enterprises will also start to reform and actively cooperate with new agricultural enterprises. This is much like the impact of e-commerce and Internet companies on traditional companies.
(2) Branding of agricultural products:
China's agricultural products are facing a golden age of branding. Prior to this, most of our agricultural products were sold according to categories. If there is a brand, it is generally a regional public brand or a manufacturer's brand, and there are few consumer-oriented market-oriented brands. This is because there are not many high-quality agricultural products and the consumption level is insufficient.
With the upgrading of agriculture, the upgrading of products and the upgrading of consumption, agricultural products will start a golden period of branding. More agricultural products will rise from regional and manufacturer brands to channel and consumer brands.
(3) E-commerce for agricultural products:
The traditional agricultural product distribution channels are from the place of origin through agricultural product brokers and multi-level wholesalers, and finally to sales terminals. This model has many links, low efficiency, and asymmetric information. E-commerce can effectively break the asymmetry of information, combined with the development of cold chain logistics , the combination of e-commerce channels and traditional channels can effectively improve the efficiency of agricultural product circulation and reduce the cost of circulation.
China's agricultural products have a turnover of several trillion yuan each year (about 5 trillion yuan in 2016 ), and the penetration rate of agricultural e-commerce is about 3%. It is estimated that the market for agricultural e-commerce can reach 500 billion yuan in the next five years. .
Basic agriculture is ready, and secondary and tertiary production can be carried out on this basis. This is the rural complex. Once the rural complex is completed, there will be a three-dimensional industrial foundation based on agriculture. Based on this industrial foundation, peripheral industrial and commercial, financial, education, medical and service industries can be developed, that is, new rural construction, or Bigger is the characteristic town that is often said now. The general agriculture represented by the rural complex and rural construction has a huge market space. This market space is as large as the original urbanization. There is both the growth of agriculture, the growth of related secondary and tertiary industries, and the appreciation of land.
September 15, 2017
Chengdu Xinxin Electronic Technology Co., Ltd. Editorial Department
Editor: Little Devil in Gourd