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Evergrande, Country Garden, Tencent, Ali, and JD.com have entered the agricultural industry, and the five fatal problems are still difficult to solve.

来自: 成都鑫芯电子科技有限公司 浏览次数:1426 2018-12-07From : Chengdu Xinxin Electronic Technology Co., Ltd.

恒大、碧桂园、腾讯、阿里、京东入局农业,5大致命问题依然难解|新闻资讯-成都鑫芯电子科技有限公司

2018 for the agricultural sector: a disruptive year!

Especially high-tech agriculture.

Moreover, this is just the beginning of high-tech entry into agriculture, and there is still huge imagination in the future. At the same time, with the layout of Internet and real estate leaders, cross-border agriculture has become a trend! Let me take a look at the top layout of the big guys.

Evergrande

On April 21, 2018, the unveiling ceremony of Evergrande Hi-Tech Agricultural Group was held in Shenzhen.

It is understood that Evergrande Hi-Tech Agricultural Group will use the world's top high-tech agricultural technology, high-end agricultural equipment and modern management experience, and adopt the most advanced all-intelligent precision environment control technology, big data , the Internet of Things, and intelligent machinery automation. 2. All-weather production, intensive, standardized and intelligent throughout the process, to create a green, high-quality, high-yield and efficient high-tech agriculture in all aspects. "The layout of high-tech agriculture this time is one of the eight key areas of Evergrande's march into high-tech, and it is also the future development direction of Chinese agriculture ."

Country Garden

In June 2018, Country Garden announced its official entry into modern agriculture . Country Garden Agriculture said that it will introduce world-class agricultural production technology and equipment, adopt the company + farmer development model, promote the rural revitalization strategy by entering modern agriculture, build an agricultural expo, enter advanced agricultural machinery and seed industries, and create a quality and safety system for agricultural products . In the future, Country Garden will also cooperate with Huada Agriculture. The two sides will fully dock in the areas of scientific and technological research and development, modern seed industry, facility agriculture , smart agriculture , precision agriculture for modern poverty alleviation, etc., and form a complete supporting modern agricultural industry system. At the same time, Country Garden also has a "robot" robot for agricultural use.

Tencent

Tencent announced that the preparation of the " AI Ecological Goose Factory" in the past two years has completed the main construction of the project in Gui'an New District, Guizhou, and is expected to be put into operation within the year. Because of the image of QQ penguin, Tencent has been dubbed the "Goose Factory" by the outside world. The opening of a real breeding goose plant this time, Tencent said, is a new attempt to deploy Internet + agriculture, AI + agriculture, and smart retail.

Ali

On June 7, 2018, Aliyun President Hu Xiaoming officially announced the launch of Alibaba Cloud ET agricultural brain at the Yunqi Conference and Shanghai Summit, hoping to deeply integrate artificial intelligence and agriculture. At present, the Alibaba Cloud ET agricultural brain has been used in pig farming, apple and melon planting, and has functions such as digital file generation, full life cycle management, intelligent agricultural analysis, and full link traceability. "We hope to use artificial intelligence to help farmers' agricultural enterprises to" appropriately remedy "and realize the" triple jump "of Chinese agricultural products, which is safer, more nutritious, and more valuable. At the same time, Ali also proposed a new goal: 200 kilometers of pigs. "The kilometers will become the new standard for judging the quality of pork. In the future, what we want is a good pig that has run 200 kilometers, instead of a 200-pound pig."

Ali relies on artificial intelligence.

Jingdong

On November 20, 2018, JD.com suddenly announced that it would use artificial intelligence to fully enter the pig industry . According to the plan, JD.com will fully open up the aquaculture industry by integrating many advanced artificial intelligence technologies such as "Shennong Brain (AI)", Internet of Things equipment and systems, original breeding inspection robots, feeding robots, and 3D agricultural cameras.

According to reports, JD's solution will greatly reduce costs for countless farming companies, including at least 30% of labor costs, at least 10% of feed, and shortening the time to market by at least 5-8 days. The industry reduced costs by 50 billion yuan.

Top agricultural applications of AI technology

Why can the agriculture of the United States, the Netherlands, and Israel continue to dominate the world? Answer: High-tech agriculture. In recent years, there has also been a change in China's agricultural high technology, which is the application of AI technology to agriculture. Among them, goose face recognition, pig face recognition, and vegetable face recognition have been widely used in Chinese agriculture. My brain is really wide open!

Goose Face Recognition

After Tencent announced that raising geese, "Goose Face Recognition" was hot. It is reported that the Tencent Youtu team will introduce the latest AI technology to achieve goose face recognition, and even goose language translation to achieve barrier-free communication between people and geese. There are also Tencent AI medical imaging products for early screening, early diagnosis and early treatment of goose diseases.

Pig face recognition

Ali and Jingdong have pig face recognition in their pig-raising technology. This technology is still favored by large pig-raising households. The traditional way to raise pigs' identification and management is to give them ear tags. This method requires manual operation, which not only causes physical harm to the animal, but also requires manual entry and update of data, which is time-consuming, labor-intensive, and error-prone. Among them, "Pig Face Recognition Technology", as long as you take out your mobile phone to "swipe" at each pig, you can know the health of each farmed pig, including the pig's food intake, eating preferences, what you like to eat, and dislike A series of related data such as what to eat and the number code of each pig, its parent, date of birth, and strain are displayed. At the same time, this "pig face recognition technology" also integrates a series of related scientific data such as scientific intelligent image recognition, information extraction and analysis. It can provide scientific pigs with health management, intelligent weight measurement, and scientific complete information chain. Provide greater convenience and corresponding added value for pig farmers.

Face recognition

Recently, research in this area has been carried out abroad. On several farms in the United States and Mexico, 10 cameras in the greenhouse are continuously photographing the growth of tomatoes and submitted to relevant software for analysis to identify possible problems. For example, pests or germs.

In China, there are also companies that focus on AI and food health management. It is understood that the company has identified more than a thousand common dishes, and its recognition accuracy rate is more than 90%.

5 deadly problems, high-tech or life-saving straw

5 deadly problems in agriculture, can the boss solve it? Only time will tell ... But as long as there is a problem in an industry, you will have the opportunity to "gold" in this industry. Conversely, who would have such a large investment in an industry in the Red Sea? Therefore, for entrepreneurs, they must enter an industry with many problems and be a problem solver. Only then will there be a chance to do it.

Let's take a look at what fatal problems exist in China's agriculture, and whether Evergrande, Country Garden, Jingdong, and Ali can solve these problems. We will also wait and see!

1. The service ability of Chinese farmers is not strong

Looking at a set of data, the United States has developed agriculture. The rural population accounts for only 1% of the total population of the country, and these 1% of farmers support the 300 million people in the United States. One farmer can feed 155 people. And German agriculture is also strong. Among the working population in Germany, only 2% are engaged in agriculture-related occupations, and an average farmer can support 150 people. Still others have estimated that how many people Chinese farmers support? The data is like this. "China has a population of more than 1.3 billion, and now there are still 300-400 million pure agricultural population. So it is estimated that one farmer can support about 4 people."

The ability of Chinese farmers to serve depends on the importance of farmers in agriculture.

2. Low production efficiency

In fact, China's agricultural productivity is lower than that of low- and middle-income countries. Historically, China ’s agricultural productivity has been low, mainly due to human production.

Due to the problem of production cost, there is no implementation or the workers cannot afford mechanized and automated agricultural production. Another thing is that the terrain is different in different places. Farmers' fields are produced in blocks, which can not achieve large-scale mechanical operations, and have not improved all aspects of production. In the past, the promotion of agricultural technology was not in place, and it depended on farmers' experience.

Take pig farming as an example, everyone knows that pig farming in China is inefficient. The cost of raising one pig in China is equivalent to raising two pigs in the United States. That is to say, if the pork is shipped from the United States to China and sold in the Chinese market, plus freight, its cost is lower than ours.

3. Lack of standard production in agriculture

The concept of agricultural standardized production originated from abroad, and standardized production first appeared in the industrial field because of the standardized production, which greatly improved the production efficiency.

Agricultural standardized production is a relatively complicated system. Each region and each agricultural product has its own specific production standard. This standard covers all areas of agricultural production, mainly involving planting, aquaculture, feed, agricultural machinery, renewable energy and ecological environment, etc., covering the production environment, products, quality and safety, production operation regulations, and parks of agricultural production. Construction, animal epidemic prevention, identification and certification, packaging and labeling, testing and inspection all run through the whole process of pre-, mid- and post-production of agricultural products.

Experts in the industry point out that the root cause of the poor establishment of Chinese agricultural standards is the decentralization of agriculture and the lack of concentration of land.

4. Huge food safety risks

At present, the biggest problem facing Chinese food companies is consumer trust in food safety and food product quality. However, the source of food is agriculture. Water pollution, land pollution, seed pollution, excessive fertilization and pesticide application all cause hidden dangers to agricultural product safety. The use of smart agriculture, high-tech agriculture, and artificial intelligence technologies can improve the safety of agricultural products and food, and produce high-quality agricultural products.

5. Reduced resources

The area of arable land in China is decreasing year by year. China's cultivated land resources are very limited, and most of them are of poor quality and difficult to develop. At the same time, due to various construction occupations and natural disasters, cultivated land will continue to decrease. After the implementation of reform and opening up, China has entered a stage of rapid industrialization and urbanization, which has led to a rapid decrease in cultivated land. According to estimates, from 1978 to 2003, China's arable land decreased by 1116 hectares, a decrease of 8.3%, especially from 1998 to 2003, it decreased by 6.512 million hectares, with an average annual reduction of 1.085 million hectares. Facing the dilemma, the cultivated land is reduced, but the population is increasing. How to rely on land to feed 1.3 billion people.

Needless to say, high-tech agriculture.

To sum up, nowadays, Chinese agriculture not only competes with the world's agriculture, but also with itself. Improving the utilization of arable land, protecting natural resources, and ensuring farmers' income ... these are more difficult issues. However, with the use of high-tech agriculture, the proportion of agricultural inputs has increased, production efficiency has improved, and agricultural standardization has been established. In the future, China's agriculture will still have a lot of imagination ...


Keywords: smart agriculture

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